Lawn care flyers are one of the easiest and cheapest ways to grow your lawn care business. In today’s world, most people are too busy to take proper care of their lawns and gardens. Indeed, many of these same people would be happy to pay someone to help them out if the price is right.
Lawn care flyers can be handed out door-to-door with ease. I, myself, have received several of these just this season alone. Targeting areas around current clients is a simple way to work to increase your business. Spend thirty to sixty minutes walking around a neighborhood once you have finished a job to leave flyers at people’s doors.
As you do this, you are likely to meet people and it is often easy to engage in a conversation that leads to business. Hand out your lawn care flyers in the evenings and you have an even greater chance of meeting your next customer.
The biggest thing you will need to consider as you develop your lawn care flyers is your pitch, or unique selling proposition. You also want to consider your target market. Single parents, the elderly and busy business professionals are a great customer base for any lawn care business. Develop your message in a way that speaks to these individuals and you are sure to get their attention.
Another thing to consider is taking a clipboard and pen with you as you go around the neighborhood. You can take note of lawns and gardens that need work. At times, even I have been embarrassed by the condition of my lawn and, at these times, any passing professional would have been able to see that I needed a bit of help. In truth, between running my business and taking care of my family, I simply don’t have the time or energy needed to devote to my lawn and garden.
Lawn care flyers are a great way to encourage people to get the ball rolling when it comes to proper lawn care. There are many things you can do to increase your chances of gaining customers by passing out flyers. Here’s a short list of some:
- Include a special discount, offer or package deal – Make sure the message is simple and easy to understand. It should also be timely, with an expiration date, and tempting.
- Investigate what other companies in the area are offering. Meet or beat their offers or create a completely unique offering.
- Create a message that gives value to the customer – “Spend more time with your kids and less time with the weeds this summer!!!! Enjoy a day at the pool while we give your lawn a makeover!!!”
- Make sure the printing quality is good. You will waste time and money if you have poor looking lawn care flyers. This will translate to poor work quality on a subconscious level for potential customers. They will think to themselves… if they can’t make the time to ensure their flyers are good then how can I trust that they will make the time to take care of my lawn well?
- Make sure your lawn care flyers communicate that you are a lawn care company at first glance. Don’t make your potential customers work too hard. A simple example would be green paper, with a lawn, leaf or garden border theme.
- Your company name should be large and easy to find. Your company phone number should be the largest font and easiest to find on the page.
- Keep images to a minimum. Too many pictures do not help sell your services. One or two very good images are enough to get your message across. Be very careful of what images you choose to use if you are printing black and white images. Color works best to communicate your services in pictures.
You can make your lawn care flyers extremely effective by keeping the above tips in mind. This will help to ensure that the time and money you spend will be worth it when it comes to your lawn care flyers.
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